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Migration

Pardot to HubSpot Marketing Hub — done in 4 weeks

Pardot (now Salesforce Marketing Cloud Account Engagement) is dated, expensive, and increasingly hard to staff. HubSpot Marketing Hub is the obvious replacement.

Pardot-to-HubSpot is similar to Marketo-to-HubSpot but with Salesforce-specific quirks: Pardot's tight Salesforce coupling means the migration has to consider what replaces the Pardot ↔ Salesforce bridge. Typically: Pardot retired, HubSpot Marketing Hub installed, HubSpot ↔ Salesforce native sync replaces Pardot.

On this page

• Why teams move from Pardot to HubSpot
• Pardot Prospects → HubSpot Contacts
• Engagement Studio → HubSpot Workflows
• Scoring + grading rebuild
• What happens to the Salesforce side
• Timeline + cost

Related industries

SaaSFintechManufacturing & Industrial

Related migrations

Marketo to HubSpot

Related integrations

HubSpot + Salesforce

Related glossary

Lifecycle StagesLead ScoringMarketing Attribution

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FAQ

• When is the Pardot end-of-life?
  Salesforce has signalled long-term commitment but no investment in modernizing it. Most teams move because the product hasn't kept pace with HubSpot's marketing depth, not because of EOL.
• Will we lose our Pardot Engagement Studio programs?
  We rebuild active programs as HubSpot Workflows. Inactive/dormant programs are documented and archived. Historical engagement data preserved as contact activity.
• Do we keep Salesforce?
  Usually yes during the Pardot migration — the goal is replacing Pardot, not Salesforce. Salesforce migration is a separate conversation later.