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Migration

Marketo to HubSpot — move off Engage without losing your lifecycle

Marketo Engage is powerful and expensive. If you've outgrown it the other way — your team can't keep up with the platform's complexity — HubSpot Marketing Hub is the obvious replacement.

Marketo-to-HubSpot is a higher-effort migration than the others because Marketo's lead model doesn't map one-for-one to HubSpot's. The translation is mostly mechanical but requires deliberate decisions on lead scoring, lifecycle stage transitions, and how programs become campaigns.

On this page

• Why teams move from Marketo to HubSpot
• Marketo Leads → HubSpot Contacts
• Lead scoring rebuild
• Programs → Campaigns + Workflows
• Engagement Programs (nurtures) → Sequences or Workflows
• Timeline + cost

Related industries

SaaSFintech

Related migrations

Pipedrive to HubSpot

Related integrations

HubSpot + Salesforce

Related glossary

Lifecycle StagesLead ScoringMarketing Attribution

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FAQ

• Will we lose our Marketo lead history?
  No. Lead/Contact records, activity history, list memberships, score history all migrate.
• What about Marketo's MQL definition?
  We rebuild it as part of Lifecycle Stages. Often a chance to revisit whether the MQL definition actually correlates with closed-won pipeline.
• We also have Salesforce. Does this complicate things?
  Yes and no. We migrate Marketo → HubSpot first, keep Salesforce in place, set up HubSpot ↔ Salesforce native sync. Then evaluate Salesforce migration separately.