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Glossary

HubSpot Solutions Partner tiers — what they mean and how to choose

HubSpot has four partner tiers. Higher tier doesn't automatically mean better fit. Here's what each tier actually signals and which buyers should care.

HubSpot's Solutions Partner program ranks agencies in four ascending tiers based primarily on accumulated HubSpot revenue, certifications held, and verified client outcomes. Tier matters for credibility but it's a weak signal of fit.

On this page

• Gold
• Platinum
• Diamond
• Elite
• How to actually choose

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FAQ

• Where can I see a partner's official tier?
  ecosystem.hubspot.com/marketplace/solutions — every active Solutions Partner has a directory listing with current tier, certifications, and reviews.
• Do partners pay HubSpot to be at a higher tier?
  No. Tier is earned via accumulated HubSpot revenue sold or managed plus certifications. Partners can't buy their way up.
• Why aren't there 'Silver' or 'Bronze' tiers?
  HubSpot's program starts at Gold. Below that there's a Registered Affiliate program and an unlabeled 'in-process' state for new applicants.