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HubSpot Salesforce integration that keeps both systems clean

Two-way sync, field mapping, selective sync rules and lead flow — configured so HubSpot marketing and Salesforce sales share one truth.

Plenty of companies run HubSpot for marketing and keep Salesforce as the system of record for sales. Done right, the native integration keeps both in sync; done wrong, it floods Salesforce with junk and creates conflicting data. We configure the HubSpot-Salesforce sync carefully: the right objects, field mappings, sync rules and lead flow, so each team gets clean data without stepping on the other.

On this page

• Sync architecture and ownership
• Field mapping and selective sync
• Lead flow and lifecycle
• Conflict and error handling
• Reporting across both

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Related HubSpot services

HubSpot IntegrationsData Sync & iPaaSMarketing Hub SetupData Cleanup & DeduplicationCustom API Integration

Related industries

SaaSFintechManufacturing & Industrial

Related integrations

HubSpot + Salesforce

Related glossary

HubSpot vs SalesforceRevOps (Revenue Operations)

FAQ

• Does the HubSpot-Salesforce integration sync two ways?
  Yes — it's a robust two-way sync. The work is configuring objects, fields, rules and ownership so it behaves the way your teams need.
• Will it flood Salesforce with marketing contacts?
  Not when it's set up right — we use selective sync and inclusion rules so only qualified records flow over.
• Can we keep Salesforce as the system of record?
  Yes — that's a common architecture. We configure HubSpot for marketing while Salesforce stays the sales source of truth.
• What does it cost?
  It depends on object and field complexity. Tell us your setup and we'll scope it.