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HubSpot lead scoring that prioritizes the right leads
Fit and engagement scoring, decay rules, MQL thresholds and routing — built from your real conversion data, not a generic template.
Most lead scoring fails because it's guessed, not derived. We build HubSpot lead scoring from your actual closed-won patterns: a fit score for who matches your ICP, an engagement score for buying behavior, decay so stale activity stops counting, and a defensible MQL threshold that routes hot leads to sales the moment they cross it. Then we tune it against results.
On this page
- Fit and engagement scoring
- Decay and negative signals
- MQL thresholds and routing
- Built from your data
- Tuning cadence
Tell us what you need →Book a call
Related HubSpot services
Lifecycle Stage SetupMarketing AttributionLead Routing & AssignmentSales EnablementMarketing Hub Setup
Related industries
SaaSFintechB2B Agencies
Related glossary
Lead ScoringMQL vs SQLLifecycle Stages
FAQ
- Do I need Marketing Hub Enterprise for lead scoring?
Basic HubSpot Score works on Marketing Hub Pro+. Custom/multiple scores and more sophisticated models need Enterprise or Operations Hub. We'll recommend the right tier for your needs.
- How accurate is scoring on day one?
It's a strong starting model based on your data, then it improves with tuning at the 30/90-day and 6-month marks against real conversion rates.
- Can you score leads and route them automatically?
Yes — scoring, MQL thresholds, routing and sales alerts are all part of the build.
- What does a lead scoring build cost?
It depends on data complexity and how many models you need. Tell us your scope and we'll plan it.
