Case study

CopilotKit: 8× more meetings booked and $500k+ in new revenue in 6 months

Vestal Hub connected CopilotKit’s HubSpot, product-usage, visitor-identification, and outbound systems — helping the team turn post-seed traffic into scored, high-intent accounts, book 8× more meetings, add $500k+ in new revenue in 6 months, and have GTM in order for a $27M Series A.

CopilotKit ships open-source infrastructure for in-app AI copilots, used by teams building AI features into their products. After the seed round, website traffic surged but sales stayed flat. Engagement covered HubSpot Sales Hub, Marketing Hub, and Data Hub implementation, product-usage and visitor-identification integrations, custom lead scoring, lifecycle email, and Smartlead outbound infrastructure. That work helped CopilotKit grow and have everything in order for their $27M Series A, announced in May 2026: https://www.copilotkit.ai/blog/series-a

“We work with Vestal Hub throughout our sales and marketing motions. They first helped us onboard to HubSpot and develop our first outbound campaigns. We then developed an advanced intent-signals-based lead system that feeds our sales teams with customers perfectly prepared for a call. This enrichment occurs through in-product actions, website tasks, and other external indicators. These efforts keep our team focused on customers who are actually using our product actively, and ready for a paid enterprise license. This has substantially reduced our close times and increased our ACV. They have been a great partner, as we have doubled in size month over month.”
— Travis Murdock, Head of GTM, CopilotKit

“Working with Vestal Hub has been a fantastic experience. Beyond their deep, technical expertise with lead generation, they understand how to write compelling copy and know email deliverability best practices inside and out.”
— Heidi Spitz, Head of RevOps, CopilotKit

On this page

The client
The challenge
The solution — a connected GTM system
Product usage, scoring, and enterprise alerts
Visitor identification and personalized sequences
Welcome and activation email series
Deliverability-first outbound on Smartlead
The outcome
Strategic impact
The technology behind the results
What this makes possible

Related HubSpot services

Lead Scoring Setup Email Marketing & Nurture Email Deliverability Workflow Automation HubSpot Integrations

Related industries

SaaS

Related integrations

HubSpot + AI Agents (MCP)

Related glossary

Lead Scoring Lifecycle Stages Marketing Attribution

FAQ

What systems did Vestal Hub connect for CopilotKit?
HubSpot Sales Hub, Marketing Hub, and Data Hub; CopilotKit product-usage metrics; Rb2b, Scarf, and Reo.dev for visitor identification; and Smartlead for outbound infrastructure and deliverability.
What results did CopilotKit see?
8× more meetings booked and $500k+ in new revenue in 6 months. Meetings moved from the 40–75/month range into the 200–400+ range after June 2025. Travis Murdock also reported substantially lower close times, higher ACV, and the company doubling month over month.
Who on the CopilotKit side did you work with?
Travis Murdock, Head of GTM, and Heidi Spitz, Head of RevOps — sales and marketing motions plus the RevOps system underneath them.
Did the traffic growth come from this engagement?
No. Sessions rose after CopilotKit’s seed round. The engagement converted that demand: identified visitors, scored product usage, notified sales on enterprise-likely accounts, and ran outreach that could land in the inbox.
How did this relate to CopilotKit’s Series A?
The same GTM system helped CopilotKit grow and have HubSpot, outbound, scoring, and reporting in order for their $27M Series A, announced in May 2026. Read their announcement at https://www.copilotkit.ai/blog/series-a.