Case study

CopilotKit: 2× MoM growth with an intent-signals lead system

Travis Murdock, Head of GTM at CopilotKit, on building an intent-signals lead system that doubled MoM growth, lowered close times, and lifted ACV.

CopilotKit ships open-source infrastructure for in-app AI copilots. Pre-engagement they had a strong inbound motion but leads coming in lacked the intent signals to prioritize sales follow-up. We built an intent-signals lead system layered on top of their existing HubSpot Sales Hub.

On this page

Context — where CopilotKit was
What we built
How long it took
Why this worked for CopilotKit specifically
Where they are now

Related services

Lead Scoring System Attribution Dashboard Third-Party Integration Monthly Retainer

Related industries

SaaS

Related integrations

HubSpot + AI Agents (MCP)

Related glossary

Lead Scoring Lifecycle Stages Marketing Attribution

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