SelectSoftware Reviews · HR tech

Connecting SSR's lead generation engine to every CRM their clients use

We helped SelectSoftware Reviews turn HubSpot into the operational hub behind its vendor business — connecting lead and pipeline data across HubSpot, Marketo, Customer.io, Workato, Eloqua, and custom CRMs so SSR could prove the revenue it generates for clients.

SSR helps HR software vendors reach high-intent buyers. Final opportunities and revenue close in each vendor's system — HubSpot, Marketo, Customer.io, Eloqua, Workato, or a custom CRM. Vestal Hub built the infrastructure that connects those systems back to SSR's HubSpot so lead generation can be tied to downstream pipeline and revenue.

“Vestal Hub knows how to do it all! There's nothing Vestal Hub and his team can't do. We've been working with them for the better part of the year, and they've helped us setup countless integrations between our HubSpot CRM and our clients varying CRMs, and marketing automation tools, have helped us make our workflows more efficient, and have built plenty of HubSpot integrations as well, and with fast turnaround! Highly recommend them!”
— Jennifer Sales, Chief Revenue Officer, SelectSoftware Reviews

On this page

Connecting software buyers with the vendors trying to reach them
How do you prove revenue when the sale happens inside someone else's CRM?
One HubSpot system that could work with almost any client CRM
From fragmented client systems to measurable revenue attribution
This wasn't a Zapier integration. It was RevOps architecture.
The integration became part of SSR's product
Have a complex system HubSpot needs to talk to?

Related HubSpot services

HubSpot Integrations Custom API Integration Data Sync & iPaaS Workflow Automation RevOps Consulting

Related industries

SaaS Professional Services

Related glossary

RevOps (Revenue Operations)Lifecycle Stages Marketing Attribution