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Case study
Jennifer Sales, CRO at SelectSoftware Reviews, on running a marketplace business that requires HubSpot to talk to every CRM their clients use.
SelectSoftware Reviews is a bootstrapped B2B media business helping HR and finance teams pick the right software. Their commercial model means HubSpot has to integrate with whatever CRM each client uses — Salesforce, HubSpot, Pipedrive, Close, custom in-house — to attribute pipeline back to their content.
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