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Case study

Catio: pipeline, reporting, and customer-profile-shaped sequences

Boris Bogatin, Co-founder & CEO at Catio (Seed), on the HubSpot foundation we built across pipeline, reporting, and outbound sequences shaped by customer profile.

Catio is a Seed-stage platform helping engineering leaders evaluate and optimize their tech stack. Their sales motion combines self-serve product engagement, AE-led enterprise outreach, and content-driven inbound — all of which had to surface in a single HubSpot view.

On this page

• Context — where Catio was
• What we built
• Why segmented sequences mattered
• Where this pattern fits

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