Case study

BLNG AI: from CRM migration to custom workflows, with a genuine partner

Valerie Leblond, CEO at BLNG AI, on a months-long engagement covering CRM migration, custom workflows, and lead routing.

BLNG AI is a Seed-stage AI company building toward GTM scale. They needed HubSpot to be the system of record from day one — clean migration, custom workflows for their specific funnel, and lead routing that matched their team structure. CEO-led, which meant the engagement had to deliver real business outcomes, not just platform configuration.

On this page

Context — where BLNG was
What we built
Why the engagement extended
Where this pattern fits

Related services

HubSpot Sales Onboarding Lifecycle Stages Custom Hours Package Monthly Retainer

Related industries

SaaS

Related glossary

Lifecycle Stages RevOps (Revenue Operations)

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