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Case study

BLNG AI: from CRM migration to custom workflows, with a genuine partner

Valerie Leblond, CEO at BLNG AI, on a months-long engagement covering CRM migration, custom workflows, and lead routing.

BLNG AI is a Seed-stage AI company building toward GTM scale. They needed HubSpot to be the system of record from day one — clean migration, custom workflows for their specific funnel, and lead routing that matched their team structure. CEO-led, which meant the engagement had to deliver real business outcomes, not just platform configuration.

On this page

• Context — where BLNG was
• What we built
• Why the engagement extended
• Where this pattern fits

Related industries

SaaS

Related glossary

Lifecycle StagesRevOps (Revenue Operations)

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