How Teem-App
Increased Subscription Conversions
with Multilingual Campaigns
How How Teem-App
Increased Subscription Conversions
with Multilingual Campaigns
Client sector
SAAS
Goal
Teem-App faced the challenge of engaging a bilingual user base (English and Arabic) and encouraging users to transition from free trials to paid subscriptions, as well as upselling higher-tier plans.
Transformation
Teem partnered with Vestal Hub to transform its email marketing and sales. By implementing multi-channel marketing automation (email, WhatsApp) integrated with their backend, Teem achieved targeted communications that drove engagement, boosted subscription rates, and fueled overall growth.
Use case
Email/WhatsApp marketing
Top results
Inactive Customers and leads reactivated
Client's background
Teem-App is a SaaS platform for managing businesses, offering client management, invoicing, and payment tools for the Arabic market and currently expanding to the global market. With flexible subscription plans and a 7-day free trial, the company sought to boost conversions and promote upgrades to higher-tier plans.
The challange
Teem-App faced the challenge of engaging a bilingual user base (English and Arabic) and encouraging users to transition from free trials to paid subscriptions, as well as upselling higher-tier plans across business verticals, including invoicing, delivery, and online order and delivery management.
- New property structure and pipeline management
- Reducing duplicate and misleading information
- Automating reminders and communications throughout the sales pipeline
The solution
We implemented a comprehensive multi-channel automation strategy using advanced segmentation and personalization to address Teem-App’s unique market position:
- Bilingual Campaigns: Developed targeted email and WhatsApp messages in both English and Arabic to maximize reach and relevance.
- Free Trial Conversions: Crafted campaigns that guided users from free trials to paid subscriptions with compelling offers and benefits
- Upsell Promotions: Highlighted advanced features of higher-tier plans to incentivize upgrades.
- Multi-Platform Integration: Leveraged tools such as Mailchimp (email), ManyChat (WhatsApp), Trengo (chatbot), and Mandrill (trigger-based messaging) for seamless and cost-efficient communication.
Additionally, we developed a comprehensive database segmentation that enables precise targeting across various user verticals, subscription stages, and engagement levels. The implementation included over 20 automated workflow sequences, ensuring consistent engagement without manual intervention while preserving personalized user experiences.
The results
Key impact
-
Improved user engagement:
Personalized, bilingual messages resonated with both English and Arabic speakers. -
Enhanced plan upgrades:
Effective upsell campaigns drove higher-tier subscriptions. -
Higher subscription conversions:
A notable increase in trial-to-paid transitions.
The results
-
Improved user engagement:
Personalized, bilingual messages resonated with both English and Arabic speakers. -
Enhanced plan upgrades:
Effective upsell campaigns drove higher-tier subscriptions. -
Higher subscription conversions:
A notable increase in trial-to-paid transitions.
Key impact
Inactive Customers and leads reactivated
“Very professional, helpful and fast”
Bayan.
Marketing Director @Teem App
Tools we used
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