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Case study

Kindsight: "Best value for money I've had as a Demand Gen Leader this year"

Mike Ellis, Director of Demand Generation at Kindsight (since acquired), on the modular landing-page system we built in HubSpot CMS.

Kindsight ran a demand-gen-led growth motion with constant new campaigns needing dedicated landing pages. Their previous workflow was design-engineering-test for each new LP, taking weeks per page. We built a Landing Page System in HubSpot CMS — a library of 6 modular, brand-matched sections that the DG team could remix into new LPs without writing code.

On this page

• Context — where Kindsight was
• What we built
• Why it worked
• How long it took
• Where this pattern fits

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